Treble, the preeminent earned media B2B technology public relations agency, today reported midyear momentum, including expansion into the Chicago market and continued upmarket movement in cybersecurity.
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Treble’s Cybersecurity Creator Media Leaderboard®
Treble’s Cybersecurity Practice Group has emerged as the agency’s fastest-growing business unit, with its client roster expanding more than 400% year-over-year as demand accelerated among venture-backed, private equity-backed, and leading cybersecurity companies.
The growth reflects rising demand from Series B through pre-IPO companies across Treble’s five practice groups: Cybersecurity, Enterprise Technology, Hardtech, Artificial Intelligence, and Venture Capital.
Treble’s 2026 performance reflects a market shift. Late-stage B2B technology companies increasingly partner with agencies that can scale alongside them through funding, product, and exit milestones, rather than execute one-off campaigns. Companies are turning to Treble for its differentiated model: senior-level teams embedded in day-to-day operations, deep domain expertise across its five practice groups, and an earned media engine built to fuel both traditional discovery and AI-powered search.
“Expanding into Chicago enables Treble to have senior-level team members closer to a major hub of late-stage B2B technology companies,” said Ethan Parker, founder and CEO of Treble. “Treble was built to scale with companies from Series B through a premium exit or IPO, and this year’s growth confirms that’s where market demand is concentrating. Cybersecurity is the clearest example right now, but the same pattern is showing up across enterprise technology, hardtech, AI, and venture capital.”
Cybersecurity Practice Group Anchors Agency Growth
Treble’s cybersecurity roster now includes KnowBe4 (digital workforce security), Intruder (exposure management), Filigran (open-source threat management), and ThreatDown (endpoint security). These clients selected Treble for its specialized market knowledge and its ability to execute high-velocity campaigns. Treble’s track record includes helping late-stage, PE-backed cybersecurity companies accelerate valuation, visibility, and growth through earned media and executive thought leadership.
“The cybersecurity market rewards domain expertise, not generalists learning on the job,” said Matt Grant, executive vice president and head of Treble’s Cybersecurity and Enterprise Practice Groups. “Earned media must excel at its core purpose while also fueling the AI engines that shape how cybersecurity buyers discover, evaluate, and trust vendors. Whether they’re venture-backed, private equity-backed, public, or privately held, our clients need a partner that can punch above its weight on both fronts.”
“As Intruder continues to scale, we wanted a PR partner that understood both cybersecurity and the realities of building a category-leading company,” said Chris Wallis, CEO of Intruder. “Treble has helped us elevate our market visibility, strengthen our thought leadership and connect with the audiences that matter most to our business. Their ability to move quickly and execute strategically has played an important role in helping us expand our reach and build trust with security decision-makers.”
Cybersecurity Creator Media Leaderboard® Identifies Top 50 Independent Voices
Building on its 2025 Creator Media Leaderboard®, which identified the top 40 independent technology publishers, Treble is expanding its proprietary media intelligence into cybersecurity with a dedicated leaderboard that spotlights the top 50 independent voices in the security space.
The Cybersecurity Creator Media Leaderboard® uses Treble’s proprietary methodology, weighing subscriber data, web traffic, and engagement metrics to identify the newsletters, podcasts, and independent outlets that shape how cybersecurity buyers consume information and evaluate vendors.
Traditional media outlets face persistent economic pressure. Cybersecurity-focused independent publishers have filled the gap, becoming trusted sources for practitioners, CISOs, and security decision-makers. Treble’s leaderboard gives clients and the broader security community a data-driven look at the voices gaining the most traction.
The ranking of the top 10 cyber creators is available for download here. The full top 50 ranking is available to Treble clients.
Companies seeking cybersecurity-focused earned media programs that drive category leadership, AI search visibility, and buyer trust can contact Treble at newbiz@treblepr.com.
About Treble
Treble is the preeminent earned media B2B technology public relations agency, specializing in helping companies at every growth stage—from early-stage startups to enterprises. Working with venture capital firms and their portfolio companies, Treble has helped 33 companies achieve successful exits. Treble provides comprehensive solutions for clients, including earned media, analyst relations, and thought leadership programs. Recent industry recognition includes being named a Top PR Agency by Ragan Communications and PR Daily, winning Agency of the Year from the Business Intelligence Group, and ranking among the top companies on the Inc. 5000 Regionals Southwest list. To learn more, visit treblepr.com or follow Treble on LinkedIn and X.
FAQs
What kind of PR agency is right for a Series B B2B technology company?
Series B B2B technology companies with product-market fit and recurring revenue benefit most from agencies built to scale alongside them through a premium exit or IPO, rather than agencies optimized for one-off campaigns. Treble’s primary ICP is Series B and later-stage companies in cybersecurity, enterprise technology, hardtech, artificial intelligence, and venture capital firms that are positioning to move upmarket and become category leaders. The agency also holds exploratory conversations with seed and Series A companies to scale with them throughout the venture capital journey.
When is the right time for a B2B technology company to engage a PR agency?
The optimal moment is when leadership is committed to a sustained earned media program, prepared to discuss both the company and the broader industry with a defined point of view, and has a pipeline of corporate news—funding rounds, product launches, customer milestones—for the coming quarters. Ahead of a venture capital funding round is a particularly strong window, giving the agency time to build third-party credibility across traditional media, creator media, and AI-powered search before major news lands.
Is Treble PR hiring?
Treble is hiring across its Austin, San Francisco, Los Angeles, and Chicago teams, with current priorities including a Director with cybersecurity experience and multiple Senior Account Executive roles. The agency looks for intellectual curiosity, positivity, and an affinity for technology and media relations. Open roles are listed at treblepr.com/careers.
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